PSMJ Resources, Inc.
To sell newsletter subscriptions and tickets to an educational seminar
PSMJ is a consulting, training, and publishing company from Newton, MA, working in the architecture and engineering (A/E) industry. The role was primarily to write direct response e-blasts that sold everything from publishing products, like books and whitepapers, to tickets to $1,000+ bootcamps, seminars, and conferences, which the company planned and produced. Besides writing these types of pieces, my role also involved research, interviewing subject matter experts, working with and directing design efforts, and consulting on marketing and brand strategy.
• Increased attendance at PSMJ events
• Increased subscriptions and purchases of PSMJ publishing products