Content Strategy
& Copywriting
That cooks.
PORTFOLIO
Adam Barone: Storytelling for Hearts, Minds, and Market Share
I'm a copywriter, yes. But I'm also a multi-platform content strategist, creative director, and audience empath. I understand the nuance of crafting a point of view...and will strive to make your voice unique, attention-getting, and unforgettable. I believe in pushing limits and making each project an adventure in creativity and authenticity.
WHAT I DO
Create resonance that leads to results.
My approach is both creative and results-driven. My mission is to strengthen your appeal at every touchpoint with copywriting, content, and strategy that moves the needle.
ETHOS
Creativity
Integrity
Adaptability
Collaboration
Results-Driven
SOLVING FOR...
For ads. For websites. For socials. For scrolls sent skyward tied to the foot of a raven. Whatever the medium or platform, message matters. I'll ensure yours doesn't fall flat!
There's more to you than just aesthetic and message. Whatever it takes, I'll help you ensure your marketing and advertising efforts serve the whole "you."
Discover yourself and the forces that drive you. Identify your audience and their needs. Understand your competitors and determine a USP that can elevate you above the fray. Pour a foundation you can feel good about building on.
Strike a chord that resonates with your audience across the platforms and channels they frequent. But before that can happen, you need a messaging architecture that aligns with your brand. And a plan for your approach.
Blend strategic insight with sometimes extreme creativity to arrive at a single word or phrase that will help you "set the edge" against disinterest and anonymity. Naming is hard, but arriving at a great one is worth the angst and frustration!
Have something that says what it needs to say, but not in a way that's clear, concise, and engaging? Don't settle for a band-aid—the doctor of dazzling, dynamic, and daring prose is in. All patients, in all conditions, are welcome!
Create a comfy and conversational experience that will ensure your users are well-informed and well-served throughout your app or digital product. Every touchpoint is an opportunity to create good vibes and strengthen connections with your audience.
Populate your website and build authority with keyword-rich content that drives organic search rankings, while still appealing to the humans that matter to you.