![](https://contentoven.com/wp-content/uploads/2014/10/CO_portfolio_honeywell.jpg)
Client
Honeywell
Medium
Direct mail postcard
Goal
To increase participation in Honeywell’s Peaksaver free digital thermostat program
Strategy
Directed at Canadian residential customers, who have demonstrated a committment to green living and a desire for energy savings, this postcard was written to convince recipients to sign up for the program by calling a toll-free number.
Results
• 7.8% response rate
• Increased participation in the Peaksaver program.
• Increased brand awareness and goodwill for Honeywell brand.