Client

Honeywell

Medium

Direct mail postcard

Goal

To increase participation in Honeywell’s Peaksaver free digital thermostat program

Strategy

Directed at Canadian residential customers, who have demonstrated a committment to green living and a desire for energy savings, this postcard was written to convince recipients to sign up for the program by calling a toll-free number.

Results

• 7.8% response rate

• Increased participation in the Peaksaver program.

• Increased brand awareness and goodwill for Honeywell brand.