Client

Puma

Medium

e-catalog

Goal

To drive sales of Puma products while reinforcing Puma’s brand

Work

Puma didn’t want catalog copy that just stated features and benefits of its products. It wanted to engage the shopper with copy that had attitude and told a story. Under that direction, we create large runs of product-level copy for Puma.com.

Results

Successfully drove online sales of Puma products