Direct mail postcard
To increase participation in Honeywell’s Peaksaver free digital thermostat program
Directed at Canadian residential customers, who have demonstrated a committment to green living and a desire for energy savings, this postcard was written to convince recipients to sign up for the program by calling a toll-free number.
• 7.8% response rate
• Increased participation in the Peaksaver program.
• Increased brand awareness and goodwill for Honeywell brand.