Copywriting.
Content.
Strategy.
That cooks.
PORTFOLIO
Adam Barone: Copywriter, creative director & strategist
I live to craft the unforgettable. I believe in pushing limits and making each project an adventure in creativity and authenticity. With years of experience as a copywriter, creative director, and strategist, I know how to plot the path of least obstruction to take your brand to the next level.
WHAT I DO
Create resonance. Deliver results.
Every brand has a destination. I help clients get on the journey to reach theirs by defining and telling their story in a way that resonates with their audience. My approach is both creative and results-driven. My mission is to strengthen your appeal at every touchpoint with copywriting, content, and strategy that moves the needle.
ETHOS
Creativity
Integrity
Adaptability
Collaboration
Results-Driven
SOLVING FOR...
For ads. For websites. For socials. For scrolls sent skyward tied to the foot of a raven. Whatever the medium or platform, message matters. Don't allow yours to fall flat on deaf ears!
Beyond aesthetic and message, there's a bigger question: If your brand was a person, who would they be? I'll help you come up with an answer and ensure all the marketing and advertising efforts you put forth serves the whole "you."
Discover yourself and the forces that drive you. Identify your audience and their needs. Understand your competitors and determine a USP that can elevate you above the fray. Pour a foundation you can feel good about building on.
Strike a chord that resonates with your audience across the platforms and channels they frequent. But before that can happen, you need a messaging architecture that aligns with your brand. And a plan for your approach.
Blend strategic insight with sometimes extreme creativity to arrive at a single word or phrase that will help you "set the edge" against disinterest and anonymity. Naming is hard, but arriving at a great one is worth the angst and frustration!
Have something that says what it needs to say, but not in a way that's clear, concise, and engaging? Don't settle for a band-aid—the doctor of dazzling, dynamic, and daring prose is in. All patients, in all conditions, are welcome!
Create a comfy and conversational experience that will ensure your users are well-informed and well-served throughout your app or digital product. Every touchpoint is an opportunity to create good vibes and strengthen connections with your audience.
Populate your website and build authority with keyword-rich content that drives organic search rankings, while still appealing to the humans that matter to you.