Client

Boston Financial

Medium

Website

Goal

To develop a brand architecture and website that spoke more relevantly to the needs of BF’s market

Strategy

Boston Financial is one of the world’s largest mutual fund transaction processing companies. This project represents a complete “soup-to-nuts” engagement for me in content strategy and copywriting for the web. My role, working with PixelMEDIA of Portsmouth, NH, involved establishing the verbal pillars of the brand, developing a messaging strategy for the website to speak to a segmented audience, working with interactive designers, and I wrote all the copy on the site.

Work

Five-year engagement with Timberland, writing for countless boot launch campaigns. This piece was used for POS and transit advertising in NYC and Washington D.C.

Results

• Successfully established Boston Financial’s brand positioning and spoke more relevantly to the needs of BF’s segmented market. • Website remains mostly unchanged after three years online.